Penetration rate of Albert Heijn in the Netherlands 2019, by household type
This statistic shows the penetration rate of Albert Heijn in the Netherlands in 2019, by household type. Young households without children had a penetration rate of roughly 73 percent, showing that a large percentage of these households sometimes did their shopping at Albert Heijn. Households with children, on the other hand, had a penetration rate of only 62.3 percent.